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State Farm


State Farm provides insurance and financial services with an emphasis on making the giving customers the best experience.

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State Farm


State Farm provides insurance and financial services with an emphasis on making the giving customers the best experience.

Projects:

I contributed to several projects at State Farm.

I lead the team focused on advancing Pocket Agent, the flagship State Farm app. 

I lead design for a team whose focus was to implement quick fixes to the website and mobile app to increase customer satisfaction.

I worked on a small team that developed a mobile vision and strategy for a State Farm flagship app.

CONTRIBuTION:

As a Senior UX Designer I have lead a team and I have also done tactical design work. I am currently responsible for leading a team of UX designers, UX architects and a content strategist in an agile environment to enhance the Pocket Agent app for iOS and Android. I have been responsible for helping conceptualize the architecture and flow, design any visual components or layouts and keep both business and customer needs top of mind throughout the process. I work using the agile methodology to promote collaboration between business, design and developers and quickly create designs, test and iterate upon them. 

www.statefarm.com

Pocket Agent Android

Pocket Agent iOS

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Carter's


Carter’s is the leading brand of children’s clothing in the United States today. Carter’s creates a full range of cute, quality baby and children’s clothing that have provided solutions for real life since 1865.

Carter's


Carter’s is the leading brand of children’s clothing in the United States today. Carter’s creates a full range of cute, quality baby and children’s clothing that have provided solutions for real life since 1865.

CHALLENGE:

Along with a site replatforming the client also wanted to redesign their website. They needed a website that retained the page structure of their old website while improving the user's experience and visual continuity of their site. The client had an aggressive timeline and a team with one graphic designer and one user experience designer.

SOLUTION:

The redesigned header allowed the user to view all of the product segment simultaneously. It also reduced the size of the secondary navigation making it easier for the user to find their desired category. The footer was refined by organizing the existing links and adding an area for site-wide promotions. Each of the interior pages design and functionality were streamlined, including the product list page, product details page, store locator, cart, checkout and the "my account" pages. The addition of filtering and four products per row allows the user to easily and quickly find specific products. The restructuring of the product detail page makes the steps of adding a particular product to the cart intuitive while juxtaposing it with an intelligent product offering. The cart and checkout page were enhanced to make understanding the total cost accomplishable in a glance for a quick and simple checkout. The redesign of the Carter's desktop and mobile website has led to a boost in overall online customer satisfaction. 

www.carters.com

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Grand Teton Music Festival


The Grand Teton Music Festival has celebrated the awe-inspiring community of Jackson Hole with exhilarating music since 1962. At the core of this celebration is our seven-week classical music Festival held each summer. 

Grand Teton Music Festival


The Grand Teton Music Festival has celebrated the awe-inspiring community of Jackson Hole with exhilarating music since 1962. At the core of this celebration is our seven-week classical music Festival held each summer. 

CHALLENGE:

The client wanted to redesign their website to promote visual cohesion with their updated identity. They needed a website that retained the content of their old website while improving the user's experience and increasing the findability of pertinent information. The site also needed to be responsive to address the mobile users.

SOLUTION:

The redesigned header allows the user to view the most important information from left to right. Large imagery of the musuicians and landscape was used throughout the website to communicate the wonder of the experience at the festival. Striking imagery is used to draw the user into each page and a secondary naviagation is beneath that to provide a quick way for a user to locate the desired information. The new brand identity was reinforced through color, typography imagery and spacing. Subtle animation was used throughout the site to encourage the user to move down the page. The redesign of the GTMF desktop and mobile website has led to a more users, pageviews and a lower bounce rate.

www.gtmf.org

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Circle of Friends


Circle of Friends was created on September 12, 1999 with the mission to serve, educate, empower and equip women to make a positive difference in the lives of women and girls.

Circle of Friends


Circle of Friends was created on September 12, 1999 with the mission to serve, educate, empower and equip women to make a positive difference in the lives of women and girls.

CHALLENGE:

The client needed a new logo and a new website to holistically represent the new initiatives being launched in their organization. The website needed to be open, approachable and show the organization's focuse on empowering women, girls and the community. The site also needed to be responsive to address the mobile users and to allow donation on any device.

SOLUTION:

Circle of Friends combats commercial sexual exploitation of children. The logo represents the layers/intricacy with which they approach the issue of human trafficking. The light blue represents approachability and also references the sub organiations (Living Water Center and Living Water Resource Campus Collaborative). The cirlce and the inner C represents COFCL's holistic approach and the mimmicks the name of the organization.

People-centered imagery is used to draw the user into each page and reinforce the humanitarian message of the organization. The new brand identity was reinforced through color, typography imagery and spacing. Important applications and forms were digititzed and have pages on the site to facilitate quicker volunteering, referrals and speaker requests. The redesign of the GTMF desktop and mobile website has led to a more page views and donations.

www.cofcl.org

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OshKosh B'Gosh Forever Summer


OshKosh B’gosh is one of the most recognized brands of kids clothing in the world, and designs apparel with a playful personality that celebrates the imagination and creativity of the kids who wear it.

OshKosh B'Gosh Forever Summer


OshKosh B’gosh is one of the most recognized brands of kids clothing in the world, and designs apparel with a playful personality that celebrates the imagination and creativity of the kids who wear it.

CHALLENGE:

The client was launching a summer time website where mom could find great ideas for easy summer fun to have with her kids. A portion of that was being able to create easy treats with kids. The client needed photographs of key food items shot in an on brand and summer atmosphere.

SOLUTION:

To retain originality, yet remain on brand, each treat was shot differently keeping a few important elements consistent. The props were chosen specifically to align with the textures and elements that OshKosh B'Gosh uses in the digital space. Wood, wicker and blue fabric were elements that were instrumental in retaining the feeling of the brand. Each groups of photos was taken with a lot of light (except for s'mores) or outside to communicate the feeling of summer. The shots include Fruit Popsicles, Fruit Ice, Pretzel Sticks, Watermelon Stars, Fruit Kabobs & Ice Cream Floats.  

www.foreversummer.oshkosh.com

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Launchpad Photo


Launchpad was created by Felipe Buccianti, a freelance photographer based in Atlanta, Georgia As a veteran of the advertising industry, Felipe infuses his creativity and graphic design know-how into every photo project.

Launchpad Photo


Launchpad was created by Felipe Buccianti, a freelance photographer based in Atlanta, Georgia As a veteran of the advertising industry, Felipe infuses his creativity and graphic design know-how into every photo project.

CHALLENGE:

The client needed a logotype created from a loose sketch. The letters in the logotype needed to mimic the name of the company while remaining consistent with each other.

SOLUTION:

A few typographic sketches were made in order to solidify the direction the client wanted to take with the logotype. Each of the letters have a consistent x-height. The ascenders are 2/3 the height of x-height which gives the word a sense of being lifted, without distracting from the word as a whole. The terminals of the n, h, p and d mimic the swoop from the top of the L. This swoop echoes the feeling of being launched throughout the logotype. The corners of each letter were slightly rounded to make the logotype appear more welcoming. The letters were spaced so the Launchpad would be read as one word, despite the the separation of the ch and the p from the rest of the letters.

www.launchpadphoto.com

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Grateful Hearts Realty Group


Grateful Hearts Realty Group takes a different approach to real estate, one that is built on personal touches, win-win deals and positive results. 

Grateful Hearts Realty Group


Grateful Hearts Realty Group takes a different approach to real estate, one that is built on personal touches, win-win deals and positive results. 

CHALLENGE:

After being in the realty industry for many years, the client needed a logo for a new realty company. The client wanted to fully embody the warmth and love an individual or family feels when finding the perfect home. Simplicity was paramount.

SOLUTION:

Grateful Hearts Realty Group embraces the expression “home is where the heart is” in services and care, and that sentiment comes through in the logo. The heart rests between the silhouette of the ideal family home. The two pieces of the house that join together symbolize the joining of a Grateful Hearts Realty Group client with a home they will love. The typography used along side the logo is bold yet welcoming, which echoes Grateful Hearts Realty Group’s approach to their clients.